Podcast Topic

Content Marketing

Messengers

Guest: Stephen Martin

CEO and Columbia professor Stephen Martin talks to Kelly Leonard about the new book he co-wrote with Joseph Marks, "Messengers: Who We Listen To, Who We Don't and Why."

Merchants of Truth

Guest: Jill Abramson

Kelly talks to Jill Abramson, the former Executive Editor of The New York Times about her new book, "Merchants of Truth." Jill chronicles the media landscape from 2007 today.

Marketing in the #FakeNews Era

Guest: Peter Horst

Kelly talks to the former CMO of Hershey's and Capital One, Peter Horst, whose new book explores how brands can no longer sit on the sidelines in an era dominated by politics, social issues an social media.

Brandstage: Using Improv and Comedy to Get to Truth.

Guest: Steve Kakos and Anneliese Toft

Kelly takes his listeners backstage with his colleagues Steve Kakos and Anneliese Toft as they discuss "Brandstage," a process that gets insights by putting brands and organizations through The Second City process.

Unsafe Thinking

Guest: Jonah Sachs

Kelly talks to author Jonah Sachs about his new book “Unsafe Thinking” which looks at the science and stories behind breakthrough ideas.

Participant Marketing

Guest: Michael Brito

Kelly meets Michael Brito a digital strategist whose new book “Participant Marketing” makes the case for engaging your most powerful marketing tool: your own employees.

Sticky Fingers

Guest: Joe Hagan

Kelly talks to journalist Joe Hagan whose new book, “Sticky Fingers,” traces the evolution of Rolling Stone Magazine and its iconic and controversial founder Jann Wenner.

The Value Of Weird

Guest: Seth Godin

Kelly talks to prolific author, blogger, marketer and entrepreneur Seth Godin about money, failure and the value of being weird.