When done right, using comedy in your marketing can break down barriers between you and your audience and foster a deeper sense of connection. On the flip side, it’s easy for a “funny” marketing idea that sounded great on paper to fall flat in execution.
According to this week’s guest on the Conex Show, no matter who you are, you can learn to foster creativity within your team and use comedy effectively. The key is simply that good comedy requires truth.
Bumper Carroll, VP of Creative at Second City Works, joins the Content Experience Show to discuss comedy in marketing and risk-friendly environments.