July 11: ANA Content Marketing Conference at Second City

Second City Works is hosting Members of the Association of National Advertisers (ANA) for the ANA Content Marketing Conference on Thursday, July 11 in the UP Theater.

Thursday, July 11, 2019

Session: Reimagining the Content Marketing Creative Brief

Marketing – and Content Marketing - has changed (just ask the algorithms and Gen Z'ers). It's time for the creative briefing process to change along with it. For decades, Second City Works has used improvisation to help clients originate ideas for Super Bowl ads, invent new products and concept Content Marketing stories and messages. In doing so, we've seen how applied improvisation can avoid games of telephone, prevent collaboration, and worse yet, arguments about agreeing. In this fun, playful interactive workshop, we'll share some ideas for getting on the same page and generating better ideas faster for your Content Marketing.

If you are an ANA member and would like to attend, click here.

Find out how Second City Works uses improv-based processes to help brands quickly discover and validate consumer insights.

The ANA (Association of National Advertisers), is the premier marketing and advertising organization. Their membership comprises 50,000 individuals from more than 1,000 leading companies of every shape and size. Their members represent 15,000 brands — among the most powerful and influential in the world — that collectively spend $400 billion in media annually. Trailblazers and innovators in every business category, our members rely on ANA’s superior resources and bold leadership to grow and thrive in today’s challenging marketing environment. By focusing relentlessly on driving growth and shaping the future of marketing, the ANA makes a difference for all marketers, their brands, and the industry.

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