Brandstage is an interactive discovery process that helps brands come up with breakthrough ideas faster. It combines our improv-based content creation process with Kantar’s expertise in building brand strategy through consumer understanding.
By bringing together comedy, theater, and user-centered research methods, Brandstage quickly reveals the human truths that bond people to brands. And its unique co-creation format helps brands test hypotheses, explore creative territories, and drive innovation in real-time, alongside consumers, before having to fully commit, allocate marketing spend, and press send.
How Brandstage works:
- We use improv-methods to rapidly prototype different dynamics around your brand, product, idea, or strategy, and rapidly discover what resonates best with consumers.
- We collaborate with brand and agency teams to learn why certain ideas connect, stress-test our initial insights, and refine our concepts together in the moment.
- We channel everything into an actionable toolkit of recommendations, watch-outs, creative territories, and opportunity areas, helping organizations map clear, distinct paths to success.
And we have a lot more fun than traditional research!
Ready to put your brand in the spotlight?