July 26, 2019
12:00pm - 1:00pm CST
Content created by Second City Works and hosted by American Marketing Association
The All the World’s a Brandstage (Or, This Little Piggy Went to Market Research) live webinar (hint: it's free!) will be an unconventional and interactive experience demonstrating the power and effectiveness of a Second City Works Brandstage. This improv-based discovery process helps brands get honest consumer feedback quickly. The improv comedy element combined with user-centered research methods reveals human truths and insights that bond people to brands. In short, Brandstages use rapid ideation to put up multiple ideas in front of focus groups to test and confirm what will resonate with consumers.
• Discover a new, effective, and fun form of consumer research
• Learn how brands can solve for specific problems with rapid ideation
• Experience the power humor has on getting the truth from consumers.
Can't make it? We've got you. Find out how Second City Works uses improv-based processes to help brands quickly discover and validate consumer insights.
The Second City has produced some of the most unforgettable satire and influential comedians of the last sixty years. Its pioneering methods inspire the mindsets and behaviors that lead to rapid innovation and incomparable content. Second City Works uses those same methods to create professional development, content, and events that drive personal growth and organizational improvement.
As the largest community based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. We're home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.