Kelly mines insights around the Secrets of Millennials from Katie Elfering, Senior Design Researcher for Microsoft. Katie studies the behaviors of Millennials and Generation Z and shares her research and thoughts around generational differences and similarities. She is a professional enthusiast and experienced researcher with a knack for turning insights into actionable strategies for brands.
They discuss how engagement starts with the story not the platform and explore the idea of what role Storytelling plays in the millennial world from both a research and marketing perspective. Is the “Selfie Generation” an apt metaphor? Find out the answer and other Secrets of Millennials on “Getting to Yes, And.”