Getting to Yes, And

Chris Denson: "Crushing the Box"


Chris Denson

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You started in comedy and then moved to the innovation space. You talk about how those two worlds are connected. How?

“I think it's just being able to create and imagine a world where anything is possible. You know, when you sit in a brainstorm session, you just dream it up. So I think with the creative process, it's the same thing, right? You're tapping into something and you get into a flow and into a zone and then the next thing you know,  oh, look at  what I created. The harder skills in both are immediate feedback and validation. Sometimes that feedback is not validated or it’s a validation of something that you would rather not hear. So feedback is just a big part of the whole creative and business innovation process.”

Why is diversity inside a brainstorm session so important?

"I know in today's climate we talk a lot about diversity and inclusion, and we do touch on that a little bit in the book, but I think even with that being said, the bigger reason you want diversity in a brainstorm session is so you have diversity of thought when you come into the room. I would love to be in a room with a scientist and a marketer and an artist and you know, a 14 year old who's about to get a bank account, right? And just kind of like, let's see what happens, because different voices are going to approach the problem differently, right? Because the reality is,  if you get a homogenous team you will come up with homogenous solutions.”

You also talk about the need for grit and resilience - as well celebrating the small victories.

“I think it can sort of scratch away at your creative spirit. And so,  the idea of micro failures that aren't always business related, but some of them are. And, conversely, there's a micro win, right? Those things that we have done well that we forget to remind ourselves and pat ourselves on the back for. Let's celebrate every win. If somebody got a c instead of a d on their last assignment, that’s a win. The failures are a kind of noise that distracts us. I think it's equally as important to be like, hey, actually, you are also really awesome, right? It's an interesting dynamic where we don't give ourselves the credit. We're not emotionally aware of how we are interacting or receiving the things that are happening in our life - good or bad.”

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