Taking Stock + Pulling Laughs
A reviewer once called my work an out-of-control dumpster fire. With praise like that why wouldn’t Adobe Stock want my stuff?

When multinational software company Adobe Systems began looking for a unique way to promote Adobe Stock, they turned to Second City Works.

Adobe Stock is a software service that provides users access to high quality and inspiring images by contributors. There are a lot of competing providers for stock photography, so how do you frame your message in just the right way?

“We were looking to do something different.” said Matt Vander Zee, Director, Business and Consumer at Adobe and the person responsible for managing Adobe’s largest global partner, CDW. “Second City Works was a strong collaborative partner. They immediately knew what we were going for and were great to work with.”

A small team of writers and producers led by multiple award-winning director produced a hilarious video that pokes fun at the artistic sensibilities of an amateur photographer, reminding viewers of the value of quality curated assets offered by Adobe Stock.

The video titled “Susan James” premiered at an Adobe conference in Las Vegas.

“It received unbelievable reviews. It was one of the best videos of the conference,” said VanderZee.

At the annual Telly Awards, the industry standard for recognition of the best work created within television and across video for all screens, the video took home a Gold Telly and ranked as a top 3 finalist for the Telly Non-Broadcast Direct Marketing category.

The award-winning video will be used to build awareness of Adobe Stock within CDW and their massive client network.


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