When it comes to getting ideas and creativity flowing, sometimes laughter is the best option—at least, that’s what leaders at Kantar and The Second City have found with their new collaborative improv-based event coming to Atlanta.
Kantar, a brand consultancy group based in the United Kingdom, has partnered with The Second City, Chicago’s improv troupe, to create Brandstage, an improvisation-based consumer experience that acts grants consumer insight for brands. Brandstage will demo an event followed by a Q&A in Atlanta for local businesses at 1 p.m. on May 23 at the Whole World Improv Theater at 1216 Spring St. NW. Cocktails and networking will proceed at 4 p.m.
By combining The Second City’s improv skills with Kantar’s expertise in building brand strategy, Brandstage breaks barriers between brands and participants and gains consumer insights all while having fun, according to the leader of Brandstage and vice president of The Second City, Steve Kakos.