November 4, 2019 1:00 pm - 2:00pm
Facilitated by Steve Kakos, Vice President of Second City Works
Consumers don’t mean to deceive you, yet typical research often produces banal niceties, rather than helpful feedback. Also, 98% of research is not funny.
Second City hosts the world’s largest continuous focus group. Improvising before 1,000,000 audience members every year since 1959 has given us the ability to create hundreds of hit sketch comedy revues by design, not change.
Learn how a major brand and Second City Works uncovered breakthrough insights to create a hit campaign by letting the audience in on the act and making it fun.
Book now to get access to Second City Works at TRME.
The Second City has produced some of the most unforgettable satire and influential comedians of the last sixty years. Its pioneering methods inspire the mindsets and behaviors that lead to rapid innovation and incomparable content. Second City Works uses those same methods to create professional development, content, and events that drive personal growth and organizational improvement.
The Market Research Event is the only event in the world with a proven record of delivering twice as much client side participants than any other industry event. There is over 140 sessions presented by over 175 speakers presenting the content approved by an industry review board.
Can’t make it to TRME? That’s okay. We can come to you. Contact us how Second City Works uses improv-based processes to help brands quickly discover and validate consumer insights.