May 23, 2018
For the fourth year in a row, M&M'S is partnering with Red Nose Day to help America come together to raise money for children in need. This year, the brand partnered with City Year Chicago, a beneficiary of Red Nose Day, and Chicago Academy High School to encourage local Chicago students to find their own comedic voice.With the support of Saturday Night Live alum, Vanessa Bayer, and facilitators from The Second City Works, M&M'S invited the teens to "step up to the mic" and use laughter as a tool to share their stories. The program culminated with the students performing in front of an audience of media, influencers and the local community at The Second City on Tuesday, May 15, in an event titled, "Step Up to the Mic: An Evening of Comedy with M&M'S In Support of Red Nose Day." Check out a documentary-style video showcasing the fun and comedy from the evening here: https://youtu.be/gnSSourPDkM.
"Chicago is a special place for the Mars Wrigley family as it is the global headquarters for the company, so we wanted to bring the humor of Red Nose Day to this city and give these students a once-in-a-lifetime comedy experience," said Allison Miazga-Bedrick, Senior Brand Director, M&M'S Brand. "Red Nose Day brings communities and cities together around the world through laughter, and we are thrilled to bring some of this colorful fun to Chicago."
