Following a strategic merger, Volaris’ leadership team wanted to ensure they were elevating the best of their brand value. Now that their capabilities and customer base had doubled, who would they be? And to whom? And how would they know when they got there?
Volaris needed to improve their storytelling skills if they were going to truly get the best message across to their new workforce.
Second City Works hosted the Volaris team for a daylong immersion, custom-designed for their brand and category. We collaboratively mapped the new brand story and identified a purpose that touches customers, employees, and vendors.
Check out the video below to see the journey.