Making Sales + Getting Likes

Even though they are the premier social media network, Facebook knew that if it wanted to improve its North American Sales team’s communication skills, as well as build momentum around its yearly sales initiatives, it needed to do so in a more tangible and visceral way.

That’s why Facebook brought the Second City Works team to its global summit in San Francisco.

The SCW team gave the Facebook team a raucous live event, complete with an interactive learning experience and expertly delivered key messaging.

Custom sketches and songs pulled the audience of over 1,000 employees in, while a keynote tailored especially for the Millennial audience kept them fully engaged.

The result? A big ol’ Like from the world’s most influential digital natives.

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